Apple didn’t have two founders. It had three. Steve Jobs, Steve Wozniak, and Ronald Wayne.
Steve Jobs and Jonathan Ive share the same middle name: “Paul.”
Before working at Apple, Jonathan Ive worked for a company called Tangerine.
The original Apple 1 computer sold for $666.66.
The Apple Store on Fifth Avenue in Manhattan (the cube) is said to be one of the most photographed landmarks in the world.
Nine U.S. states don’t have Apple stores: Alaska, Arkansas, Idaho, Montana, North Dakota, South Dakota, Vermont, West Virginia and Wyoming.
Before co-founding Apple, Steve Jobs worked for Atari.
Jonathan Ive has worn the same shirt in every Apple product intro video since 2000.
Steve Jobs is a Buddhist.
Steve Jobs’ birth father was a Syrian Muslim, Abdulfattah Jandali.
Steve Jobs met Steve Wozniak when Jobs was 16 and Wozniak 21.
Steve Jobs bought Pixar from George Lucas for $10 million and sold it to Disney for $7.6 billion.
Steve Jobs has four children: one son and three daughters.
Jonathan Ive has twins.
Steve Jobs originally denied he was the father of his first child, Lisa Brennan-Jobs.
Steve Jobs sold his apartment in New York City to U2 frontman Bono.
In 1998 Steve Jobs let Bill Clinton use his mansion in Woodside, California.
Steve Jobs underwent a liver transplant at a hospital in Memphis, Tennessee in 2009.
Apple was established on April Fools Day.
Apple has more than 35,000 employees worldwide.
Apple once disposed of 2,700 unsold Lisas in a Utah landfill. The computer originally sold at $10,000 each.
Only 30-50 of the original Apple 1 computers still exist, with originals selling for up to $50,000.
Apple’s original logo in 1976 featured Isaac Newton sitting under an apple tree.
Apple’s current logo was designed by Rob Janoff.
First slogan: “Byte into an Apple.”
Apple was the first company to introduce the mouse and the trackpad.
After being kicked out of Apple, Steve Jobs started an unsuccessful company called NeXT.
In 2001, Apple’s stock price was less than $8 per share. In April 2010 the price reached $272.
In January 2007, Apple Inc. dropped “Computer” from its corporate name.
Apple.com is in the top 50 websites visited worldwide and in the top 30 visited in the United States.
Apple wasn’t started in a garage, it was started in a bedroom at 11161 Crist Drive in Los Altos.
Steve Jobs and Steve Wozniak both worked together as summer employees at Hewlett-Packard.
The longest-lived Apple computer of all time was the Apple IIe, which was on sale for nearly 11 years.
Apple didn’t sell a Windows-compatible iPod until nine months after the iPod was introduced.
The time shown on all of the devices in pictures on Apple’s website is the same (9:41 a.m. for iOS devices and 10:50 a.m. for Macs). The time is coordinated with when the pictures will be shown during Steve Jobs’ keynote address.
Apple once created a stand-alone game console called the Pippin.
The famous 1984 Macintosh ad was directed by Ridley Scott, director of Alien and Gladiator.
Apple created the Dogcow in 1983. The sound she makes is “Moof!”
Steve Jobs’ largest parody Twitter account is @ceostevejobs.
Steve Jobs pays himself an annual salary of $1.
Steve Jobs’ annual income from Disney shares is $48 million.
Despite being one of the biggest companies in the world, Apple’s current board of directors (at six) is among the smallest in the Fortune 500.
Former U.S. Vice President Al Gore is on Apple’s board of directors.
Steve Jobs was a college drop out.
Steve Jobs was awarded the National Medal of Technology from Ronald Reagan.
Steve Jobs commonly dons a black long-sleeved mock-turtleneck made by St. Croix, Levi’s 501 blue jeans (he owns more than 100), and New Balance 992 sneakers.
In 2008, Bloomberg accidentally published a 2,500 word obituary of Steve Jobs in its news service, leaving blank spaces for his age and cause of death.
Steve Jobs traveled to India looking for enlightenment in 1974.
Steve Jobs is dyslexic.
Steve Jobs said he let snakes loose in his third grade classroom and “exploded bombs.”
While Steve Jobs worked at Atari, he was moved to the night shift because he had poor personal hygiene and smelled bad.
Steve Jobs and his wife are strict vegans.
Apples are Steve Jobs’ favorite food.
Steve jobs convinced the president of PepsiCo to work for Apple.
During the introduction of the iPhone in 2007, Steve Jobs used the phone to call Starbucks and order 4,000 lattes to go.
Steve Jobs has big feet, at size 14.
Steve Jobs often parks in Handicap spaces at Apple headquarters.
Steve Jobs’ sister, Mona Simpson, is a novelist.
Apple is now a $50 billion company.
Apple sells 91 percent of $1,000+ PCs.
Apple’s idea for the graphical user interface actually came from Xerox.
John Hodgman, the PC in the “I’m a Mac” commercials, uses a Mac.
Apple has been in the retail store business since 2001.
Apple has had six CEOs: Michael Scott, A.C. “Mike” Markkula, John Sculley, Michael Spindler, Gil Amelio and Steve Jobs.
Philip W. Schiller, senior vice president of marketing, began but didn’t complete a Ph.D. in English.
Steve Jobs was portrayed by Noah Wyle in the film “Pirates of Silicon Valley.”
Macs last an average of six years. PCs last an average of four years.
The average PC owner spends 50 hours a year troubleshooting. The average Mac owner spends 5 hours a year.
Teachers and students using Macs are found to be 44% more productive.
When it was first released Steve Jobs gave every Apple employee a free iPhone.
Apple began work on a touch-screen tablet before work began on the iPhone. The iPad wasn’t released until three years after the iPhone, however.
The iPod’s codename was “Dulcimer.”
Gonzo, Jedi, Malibu, Peter Pan, Rosebud, and Yikes! have all been codenames for Macs.
The signatures of the Macintosh hardware team were originally engraved inside the computer’s case.
Steve Jobs originally considered “Macintosh” to be a code name and wanted to rename the project.
Time Magazine considered naming Steve Jobs “Man of the Year” in 1982, even sending a reporter for interviews multiple times, but instead, the magazine named “the computer” the machine of the year.
Susan Kare once created a computer icon of Steve Jobs while she worked on the Macintosh team.
Anya Major, a discus thrower, threw the sledgehammer at the screen in the famous 1984 commercial.
The 1984 ad was originally proposed to be used as a print advertisement in the Wall Street Journal to promote the Apple II.
Apple’s Board of Directors hated the 1984 commercial when they saw it but decided to take the risk anyway.
The very first image shown on the Macintosh was of Disney character Scrooge McDuck.
In 2010 Apple’s market cap exceeded Microsoft for the first time since 1989.
Apple’s online store began on November 10, 1997.
The first Apple retail stores opened in Virginia and California.
Apple’s Cupertino campus has six buildings that total 850,000 square feet and was built in 1993.
Steve Jobs’ birthday is February 24, 1955.
When he was growing up, Steve Jobs lived on 45th Avenue in San Francisco.
In his childhood Steve Jobs swallowed a bottle of ant poison and had to go to the ER.
While in high school Steve Jobs and Steve Wozniak made and sold Blue Boxes to get free calls from public telephone systems.
In 1972, Steve Jobs and Steve Wozniak took $3 an hour jobs dressed as “Alice in Wonderland” characters at the Westgate Mall in San Jose.
At the first Apple Halloween costume party, Steve Jobs dressed up as Jesus Christ.
When the first IBM PC debuted, Apple took out an ad in the Wall Street Journal with the words “Welcome, IBM. Seriously.”
In 1982 Steve Jobs made Bill Gates and Microsoft promise never to work on any business software that would use a mouse unless it was for Apple.
Steve Jobs dated singer Joan Baez.
Steve Jobs once starred as President Roosevelt in a war-themed 1984 ad parody called 1944, where Macs start a war with IBM computers.
Paul Rand, the creator of the IBM logo, was hired to create the brand identity and logo for NeXT.
Steve Jobs and Laurene Powell were married ay the Ahwahnee Hotel in Yosemite National Park on March 18.
Jonathan Ive’s first piece of work at Apple was the 20th Anniversary Mac.
Steve Jobs once sold the King of Spain a NeXT computer at a party, even before it was released.
Steve Jobs once tried to get NASA to let him ride the space shuttle.

Zynga was founded in July 2007 by Mark Pincus, Michael Luxton, Eric Schiermeyer, Justin Waldron, Andrew Trader, and Steve Schoettler

Zynga is a network of gaming applications built off of classic games like Poker, Battleship, and Attack!. The games are found on social networks like Facebook and Bebo.

In addition to making their own games, the company has created a network which allows third party developers to become part of the Zynga network. Zynga claims to be the largest social game network on the web with self published numbers of 1.3 million daily active users and 20 million registered users (as of 7/08).

Cassandra was open sourced by Facebook in 2008, where it was designed by Avinash Lakshman (one of the authors of Amazon’s Dynamo) and Prashant Malik ( Facebook Engineer ). In a lot of ways you can think of Cassandra as Dynamo 2.0 or a marriage of Dynamo and BigTable. Cassandra is in production use at Facebook but is still under heavy development.

Cassandra has a data model that can most easily be thought of as a four or five dimensional hash.

The basic concepts are:

Cluster: the machines (nodes) in a logical Cassandra instance. Clusters can contain multiple keyspaces.
Keyspace: a namespace for ColumnFamilies, typically one per application.
ColumnFamilies contain multiple columns, each of which has a name, value, and a timestamp, and which are referenced by row keys.
SuperColumns can be thought of as columns that themselves have subcolumns.

Memcached

Free & open source, high-performance, distributed memory object caching system, generic in nature, but intended for use in speeding up dynamic web applications by alleviating database load.

Memcached is an in-memory key-value store for small chunks of arbitrary data (strings, objects) from results of database calls, API calls, or page rendering.

Memcached is simple yet powerful. Its simple design promotes quick deployment, ease of development, and solves many problems facing large data caches. Its API is available for most popular languages.

Hadoop

The Apache Hadoop project develops open-source software for reliable, scalable, distributed computing. Hadoop includes these subprojects:

Hadoop Common: The common utilities that support the other Hadoop subprojects.
HDFS: A distributed file system that provides high throughput access to application data.
MapReduce: A software framework for distributed processing of large data sets on compute clusters.
ZooKeeper: A high-performance coordination service for distributed applications.
Other Hadoop-related projects at Apache include:

Avro: A data serialization system.
Chukwa: A data collection system for managing large distributed systems.
HBase: A scalable, distributed database that supports structured data storage for large tables.
Hive: A data warehouse infrastructure that provides data summarization and ad hoc querying.
Mahout: A Scalable machine learning and data mining library.
Pig: A high-level data-flow language and execution framework for parallel computation.

HipHop

HipHop for PHP is a sort of converter which takes PHP code and converts it into C++ code and thus creates a binary that can be run on a server natively.

Since then, HipHop has been adopted by a growing number of developers, and Facebook has also roped in the likes of Drupal, MediaWiki, phpBB and WordPress to get their software running under HipHop. According to Facebook estimates, WordPress has become 2.7 times faster when running under HipHop.

Facebook was founded by Mark Zuckerberg in February 2004, initially as an exclusive network for Harvard students. It was a huge hit: in 2 weeks, half of the schools in the Boston area began demanding a Facebook network. Zuckerberg immediately recruited his friends Dustin Moskowitz and Chris Hughes to help build Facebook, and within four months, Facebook added 30 more college networks.

The original idea for the term Facebook came from Zuckerberg’s high school (Phillips Exeter Academy). The Exeter Face Book was passed around to every student as a way for students to get to know their classmates for the following year. It was a physical paper book until Zuckerberg brought it to the internet.

With this success, Zuckerberg, Moskowitz and Hughes moved out to Palo Alto for the summer and rented a sublet. A few weeks later, Zuckerberg ran into the former cofounder of Napster, Sean Parker. Parker soon moved in to Zuckerberg’s apartment and they began working together. Parker provided the introduction to their first investor, Peter Thiel, cofounder of PayPal and managing partner of The Founders Fund. Thiel invested $500,000 into Facebook.

With millions more users, Friendster attempted to acquire the company for $10 million in mid 2004. Facebook turned down the offer and subsequently received $12.7 million in funding from Accel Partners, at a valuation of around $100 million. Facebook continued to grow, opening up to high school students in September 2005 and adding an immensely popular photo sharing feature the next month. The next spring, Facebook received $25 million in funding from Greylock Partners and Meritech Capital, as well as previous investors Accel Partners and Peter Thiel. The pre-money valuation for this deal was about $525 million. Facebook subsequently opened up to work networks, eventually amassing over 20,000 work networks. Finally in September 2006, Facebook opened to anyone with an email address.

In the summer of 2006, Yahoo attempted to acquire the company for $1 billion dollars. Reports actually indicated that Zuckerberg made a verbal agreement to sell Facebook to Yahoo. A few days later when Yahoo’s stock price took a dive, the offer was lowered to $800 million and Zuckerberg walked away from the deal. Yahoo later offered $1 billion again, this time Zuckerberg turned Yahoo down and earned instant notoriety as the “kid” who turned down a billion. This was not the first time Zuckerberg turned down an acquisition offer; Viacom had previously unsuccessfully attempted to acquire the company for $750 million in March, 2006.

One sour note for Facebook has been the controversy with social network ConnectU. The founders of ConnectU, former classmates of Mark Zuckerberg at Harvard, allege that Zuckerberg stole their original source code for Facebook. The ordeal has gone to court, and has now been resolved.

Notwithstanding this lingering controversy, Facebook’s growth in the fall of 2007 was staggering. Over 1 million new users signed up every week, 200,000 daily, totaling over 50 million active users. Facebook received 40 billion page views a month. Long gone were the days of Facebook as a social network for college students. 11% of users are over the age of 35, and the fastest growing demographic is users over 30. Facebook has also seen huge growth internationally; 15% of the user base is in Canada. Facebook users’ passion, or addiction, to the site is unparalleled: more than half use the product every single day and users spend an average of 19 minutes a day on Facebook. Facebook is 6th most trafficked site in the US and top photo sharing site with 4.1 billion photos uploaded.

Based on these types of numbers, Microsoft invested $240 million into Facebook for 1.6 percent of the company in October 2007. This meant a valuation of over $15 billion, making Facebook the 5th most valuable US Internet company, yet with only $150 million in annual revenue. Many explained Microsoft’s decision as being solely driven by the desire to outbid Google.

I have no direct knowledge that this is about to happen, but recent conversations have me thinking about this. What if say, Google, in their attempt to finally create a cohesive social experience, decided to forgo building yet another service and instead went for the ultimate layer: the browser?

They could do this, of course, because they make the Chrome web browser. Just imagine a web experience where you signed in once and that was it. For the rest of the time you used that browser, everything would be set for you — well, provided you used Google services. Notifications, instant messages, status updates — those would all come in and go out through Chrome, not some website you have open within Chrome.

That may sound weird, but we’re not that far away from this personalization of the browser. Consider that Chrome’s Omnibox (the URL bar and search box) is already a Google zone. Sure, you can set it to use another search engine, but how many people do you think actually do that? And now that Google Instant is being integrated into it, it seems like the connection will only get stronger.

And shortly, Chrome will have its own Web App Store. Some of these apps (the paid variety) will only run in Chrome itself; the payment mechanism and DRM will have to be run through the browser.

How will that work? Presumably, you’ll have to be signed in to your Google account when using the browser. Google has already put some of this in place by enticing people to put their credentials in to the browser for things like bookmark sync. And the latest builds of Chromium make it very clear that you’re signed into the browser, not some website.

Oh yeah, and there’s this thing called Chrome OS which is due to launch shortly. How do you think that will work? Yep, you’ll be logged in to your Google account the entire time. From what I’ve heard, the basic high-level thought is that Chrome OS and Chrome are the same thing. One is simply going to be an operating system within another operating system (Windows, OS X, or Linux), while the other won’t have that additional layer. But functionality-wise, they’ll be the same.

Other attempts have been made at social web browsers — notably, Flock. But Chrome has been smart to slowly integrate personalizations over time. And they have two killer features: Google services and the fastest browser. Now that Chrome is approaching 100 million users, it may be close to the time that Google could strike with a fully social browsing experience.

Career Explorer leverages data from the professional social network’s 80 million members to help students visualize and map successful career paths in a variety of industries. The product also shows college students job opportunities and salary information, the type of education and experience required, and will indentify people who can help them find these jobs.

So students can specify a type of job that they want to pursue or the company they want to work for and LinkedIn will show professionals who have succeeded in similar endeavors. Students can also access the best contact within their networks for certain fields or companies, and LinkedIn will recommend job openings.

The new feature will lead students to the Company Profiles (LinkedIn now has over 1 million profiles on the network), and encourage users to “follow” those companies to receive updates, including job postings, new hires and more.

Career Explorer is currently being rolled out to students at 60 universities in the U.S. and will eventually expanded to users from other educational institutions. The feature seems fitting for the platform and will no doubt provide a unique way for college students to see the career paths of those who have reached success in particular industries. Also, Career Explorer is a way to attract college students (and perhaps even ambitious high school students) as members of the community and perhaps gain loyalty among this age group.

One challenge the network faces is making the platform a destination for users to visit at least every day (in an effort to match the frequency at which users visit Facebook or Twitter). In order to accomplish this, LinkedIn is trying to make its platform more useful to its members. And there seems to be two ways LinkedIn is adding additional functionality to its platform: through social features and data visualizations. As we’ve written in the past, providing ways to mash-up and use 80 million members’ data is helping to democratize the massive amount of career data on the network.

It includes Shiney Ahuja, Bhagyashree (Salman’s co-star in his first hit Maine Pyar Kiya), Sneha Ullal (Sallu’s co-star in Lucky), Shweta Tiwary (her ex-husband Raja Chowdhary was in Bigg Boss last season), Chunky Pandey, Bhojpuri star Manoj Tiwari (after Ravi Kissen, it had to be his Bhojpuri colleague), TV actress Sara Khan, ‘Ballika Vadhu’ Avika Gor, singer Shaan, bar dancer Tarannum, Devender Singh (alias Bunty, the alleged conman from Delhi who duped thousands) and Simone Singh.

Several former Bigg Boss contestants Rakhi Sawant, Ravi Kissen, Monica Bedi, Sambhavana Seth, Kashmera Shah, Payal Rohatgi, Bhaktyaar and Tanaz Irani will come together to welcome the new inmates of the show

“Going through hell… Keep going,” said a desk graffiti in one of the classrooms at the National Defence Academy. I am sure it’s still there, the etchings deepened by those that came later. Tired fingers trying to find solace in tradition, in the words of a nameless cadet, and the knowledge that those that came before sweated, bled, cried and triumphed the same way.
In many ways, these five words bring out the simple truth of the Indian soldier.
Of the man who left home as a boy, with his fears and insecurities, holding the pain of his lost love or pining for someone, holding dear everything that a teenager holds dear. Wanting to win the world, like every adolescent, but unsure where to start.
In the military academies they teach you to start with yourself. It’s a painful process to tear off one skin and wear another but in the end the soldier comes out a better human being. The uniform stays with you for life, taking on all the grime, mud, blood and sweat – and pride – along the way.
Sadly, nowadays, it’s the specks of mud that seem to make all the news. A fake encounter in Kashmir, a woman raped in the northeast, an officer arrested for spying, a frustrated jawan shooting his officers… In a society hungry for titillation, aberrations pass for the truth. Finally, some of us feel, finally, the great Indian soldier has been pulled down from his pedestal. Finally, we see him for what he is – a common man, no better or stronger or nobler than you or me.
Is it so? Nothing could be farther from the truth.
The only thing true here is that yes, the soldier is an ordinary man. An ordinary man who has made extraordinary sacrifices, shown courage above and beyond the call of duty, gone farther than he thought he could, and had the courage to stand up every time the call came to be counted.
How many of us can claim to have done that in our plush airconditioned offices, day after day?

A soldier’s courage is tested not just when he is in an encounter or when called to rescue someone from floodwaters. He is put to test every single day. The prize for passing this daily performance review? Not a superlative raise or a six-digit performance incentive. He simply retains the honour of wearing his uniform for another day.

It takes extraordinary courage and pain to survive a single day of training in the academies or even the “routine life” in a regiment. A sacrifice that very few have the courage to make.
To have an idea of how tough it is to get into the olive green uniform, here is a simple equation. For the IIT-JEE – for many the be-all-and-end-all of entrance examinations – about 1.5 lakh candidates vie for 3,000 IIT seats. And for NDA, the same number competes for just 320 seats. Do the maths.
This is not to say that the NDA “rangruts” are brighter (heck, the really studious ones get plenty more front rolls and back rolls to bring them on the same level as the rest . It’s just that they are one of a kind.
A very special kind who know, when they sign up at age 17-18, that they are binding themselves to a life of immense hardship, silent sacrifices, incompatible pay, separation from families – but the satisfaction that their spine will always be ramrod straight. Ordinary boys like Arun Khetrapal, Sandeep Unnikishnan, Manoj Pandey, Yogender Singh Yadav, Nirmaljit Singh Shaikhon and Vijayant Thapar who turned into legends. (Can’t recognize most of the names? Tell you later.)
To give you an idea, one of them ran cross-country with a fractured leg – yes, a fractured leg – at the NDA just so he wouldn’t let his squadron down. I refuse to believe that the boys who show such spirit, conviction and courage at such a young age would go about killing women and children. It is easier to believe that the sun goes around the earth.
These soldiers do not ask for any favours. Just some understanding. Every officer I know is almost embarrassed to talk about his “heroism”. “It’s no big deal,” they say. That’s what they signed up for. A Paramvir Chakra winner, for instance, went home to nurse half a dozen bullet wounds, told his mother “Ek medal mila, Ma,” and forgot to mention that he had singlehandedly captured a Pakistani position. Her mother knew only when his village heard it on the radio and mobbed his hut.
Let us not make generalizations out of aberrations. The Indian soldier comes from a family like yours and mine. He is a part of society and is subject to the same pulls and pressures. Inflation pinches him, he has his own domestic problems, has elderly parents to look after, and is worried about the education of his child. He has his own insecurities and worries. And like every segment of society, there are a few rotten apples. There is no denying that. But just ask yourself how many such cases have you a heard of in the last decade? A handful? Out of the millions who donned the uniform in this time.
The dirty ones are hauled up and thrown out faster than you pick a fly out of your soup. Justice in the forces is swift, certain and ruthless. Armchair judgments, they don’t need.

After the 2002 launch of Friendster, several eUniverse employees with Friendster accounts saw its potential and decided to mimic the more popular features of the social networking website, in August 2003. Within 10 days, the first version of MySpace was ready for launch.[12] A complete infrastructure of finance, human resources, technical expertise, bandwidth, and server capacity was available for the site, right out of the gate, so the MySpace team wasn’t distracted with typical start-up issues. The project was overseen by Brad Greenspan (eUniverse’s Founder, Chairman, CEO), who managed Chris DeWolfe (MySpace’s starting CEO), Josh Berman, Tom Anderson (MySpace’s starting president), and a team of programmers and resources provided by eUniverse.
The very first MySpace users were eUniverse employees. The company held contests to see who could sign-up the most users.[13] The company then used its resources to push MySpace to the masses. eUniverse used its 20 million users and e-mail subscribers to quickly breathe life into MySpace,[14] and move it to the head of the pack of social networking websites. A key architect was tech expert Toan Nguyen who helped stabilize the MySpace platform when Brad Greenspan asked him to join the team.[15]
The origin of the MySpace.com domain was a site owned by YourZ.com, Inc.[16] It was intended to be a leading online data storage and sharing site up until 2002. By 2004, MySpace and MySpace.com, which existed as a brand associated with YourZ.com,[17][18] had made the transition from a virtual storage site to a social networking site. This is the natural connection to Chris DeWolfe and a friend, who reminded him he had earlier bought the URL domain, MySpace.com, intending it to be used as a web hosting site,[19] since both worked at one time in the virtual data storage business, which itself was a casualty of the “dot bomb” era.
Shortly after launching the site, team member Chris DeWolfe suggested that they start charging a fee for the basic MySpace service.[20] Brad Greenspan nixed the idea, believing that keeping MySpace free and open was necessary to make it a large and successful community.[21]
Some employees of MySpace including DeWolfe and Berman were later able to purchase equity in the property before MySpace, and its parent company eUniverse (now renamed Intermix Media) was bought in July 2005 for US$580 million by Rupert Murdoch’s News Corporation (the parent company of Fox Broadcasting and other media enterprises).[12][22] Of this amount, approximately US$327 million has been attributed to the value of MySpace according to the financial adviser fairness opinion.[23]
In January 2006, Fox announced plans to launch a UK version of MySpace in a bid to “tap into the UK music scene”[24] which they have since done. They also released a version in China[25] and have since launched similar versions in other countries.
By late 2007 into 2008, Myspace was considered the leading social networking site, and consistently beat out main competitor Facebook in traffic. When Facebook launched new features in an effort to attract a variety of users, Myspace found itself in a continuing decline of membership. As of July 2010, the site was ranked 25th in Internet traffic,[3] opposed to the 2nd position held by Facebook.[26]
The corporate history of MySpace as well as the status of Tom Anderson as a MySpace founder has been a matter of some public dispute.
New design
Throughout 2007 and 2008, MySpace redesigned many of the features of its site in both layout and in function. One of the first functions to be redesigned was the user home page, with features such as status updates, applications, and subscriptions being added in order to compete with Facebook. In 2008, the MySpace homepage was redesigned. MySpace Music has been revamped in 2008 and 2009, making it more like a online music store similar to iTunes and Rhapsody, along with the ability to create playlists. The use of Playlist.com on MySpace was abolished after the new MySpace music was launched. Some of the classic features of MySpace music, such as the artist directory, were abolished.
On March 10, 2010, MySpace has undergone a revamp and some new features added like recommendation engine for new users which suggests games, music and videos based on their previous search habits. The security on MySpace was also revamped, with the criticism of Facebook, to make it a safer site. The security of MySpace enables users to choose if the content could be viewed for Friends Only, 18 and older, and Everyone. The website will also release several mobile micro applications for MySpace gamers besides sending them games alerts. The site may release 20 to 30 micro apps and go mobile next year.[27].
In Summer 2010, the color scene of MySpace as changed. The classic blue has been replaced by a more white interface, to resemble the look and feel of Facebook, and to attract users of Facebook to join or rejoin MySpace. The simplication of the navigation bar also made it easier to find features quickly. In August 2010, the home page has been revamped to give new room for the MySpace Stream along with make it resemble Facebook in many ways.
Revenue model

MySpace operates solely on revenues generated by advertising as its user model possesses no paid-for features for the end user.[28] Through its Web site and affiliated ad networks, MySpace is second only to Yahoo! in its capacity to collect data about its users and thus in its ability to use behavioral targeting to select the ads each visitor sees.[29]
On August 8, 2006, search engine Google signed a $900 million deal to provide a Google search facility and advertising on MySpace.[30][31][32] MySpace has proven to be a windfall for many smaller companies that provide widgets or accessories to the social networking giant. Companies such as Slide.com, RockYou!, and YouTube were all launched on MySpace as widgets providing additional functionality to the site. Other sites created layouts to personalize the site and made hundreds of thousands of dollars for its owners most of whom were in their late teens and early twenties.[33][34]
In November 2008, MySpace announced that user-uploaded content that infringed on copyrights held by MTV and its subsidiary networks would be redistributed with advertisements that would generate revenue for the companies.[35]
Despite losing popularity to Facebook and Twitter in recent months, Rupert Murdoch has no plans to sell off MySpace, nor to buy out Twitter. Murdoch gave the site his personal support, while feeling that Twitter has yet to find a way to make money on its own.[36] However, in 2009, MySpace also added a new status update feature. If a MySpace user has a Twitter account, the tweet will also update the MySpace status. (Facebook also has a similar feature.) It does, however, require that the two accounts be synched up together.
Contents of a MySpace profile

Moods
Moods are small emoticons that are used to depict a mood the user is in. The feature was added in July 2007. The mood feature as of 2010 is not included by default with the status updates, but could be shared on the homepage as a separate updated.
Blurbs, blogs, multimedia
Profiles contain two standard “blurbs”: “About Me” and “Who I’d Like to Meet” sections. Profiles also contain an “Interests” section and a “Details” section. In the “Details” section, “Status” and “Zodiac Sign” fields will always display. However, fields in these sections will not be displayed if members do not fill them in. Profiles also contain a blog with standard fields for content, emotion, and media. MySpace also supports uploading images. One of the images can be chosen to be the “default image”, the image that will be seen on the profile’s main page, search page, and as the image that will appear to the side of the user’s name on comments, messages, etc. A photo editor powered by Fotoflexer is available which can not only crop images and adjust contrast but also convert the image to a cartoon or a line drawing made with neon lights, or put the user’s face in a photo of a $100 bill. Flash, such as on MySpace’s video service, can be embedded. Blogging features are also available. These features could be hidden on a profile by using the module customizer or using HTML/CSS codes. Photos could be displayed on the MySpace profile instead of a link that it was used in previous years. Photos can be made into a slide show.
Comments
Below the User’s Friends Space (by default) is the “comments” section, wherein the user’s friends may leave comments for all viewers to read. MySpace users have the option to delete any comment or require all comments to be approved before posting. If a user’s account is deleted, every comment left on other profiles by that user will be deleted, and replaced with the comment saying “This Profile No Longer Exists”. The option of using HTML in comments could be enabled or disabled.
Profile customization (HTML/CSS)
MySpace allows users to customize their user profile pages by entering HTML (but not JavaScript) into such areas as “About Me”, “I’d Like to Meet”, and “Interests”. Videos and flash-based content can be included this way. Users also have the option to add music to their profile pages via MySpace Music, a service that allows bands to post songs for use on MySpace.
A user can also change the general appearance of his or her page by entering CSS (in a

element) into one of these fields to override the page’s default style sheet using MySpace editors. This is often used to tweak fonts and colors. The fact that the user-added CSS is located in the middle of the page (rather than being located in the element) means that the page will begin to load with the default MySpace layout before abruptly changing to the custom layout. A special type of modification is a div overlay, where the default layout is dramatically changed by hiding default text with